The genre of our film trailer is 'Social Realism'. The key genre elements we wish to employ in our trailer are the dramatic effect that drug use has on the body, specifically the Russian street drug, ‘krokodil’.
We also wish to employ the thriller genre element of violence through the two main characters, and we also want to show the overall relationship between those characters, how they have similar life styles but yet have different endings.
The marketing points of our film will be the CD of the soundtrack as the music is mainly contemporary and will appeal to a vast audience of late teens and early twenty year olds. Merchandise such as posters and miscellaneous items will also be sold to promote the film and we shall advertise our film through social networking sites such as Facebook, YouTube, Twitter and Myspace; as younger people are a large demographic on these sites.
Our trailer will be shown in cinemas and on social networking sites such as YouTube and Facebook. The target audience for our film will be 18 - 30. Our film relates to this group of people in particular because younger people are more likely to be inclined to drug taking and facing addiction and crime.
