Trailers in Film Promotion

Film promotion is the practice of promotion specifically in the film industry. As with all businesses it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal anywhere between half or three times the production budget. Publicity is generally handled by the distributor and exhibitors.

Trailers are a foundation of film promotion, because they are delivered directly to audiences. They are screened in cinemas before movie showings, and generally, they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.