Who are your audience & what have you learned from your audience feedback?

Our target audience are both sexes, ranging from eighteen to thirty years of age. We believe our decision to focus upon two characters within our film; one male one female, will appeal to both sexes as their characters are portrayed as equals, going through the same situations but handling them very differently in the film.

We also believe that our film will appeal to a more educated group of people, as rather than ‘spoon feeding’ the audience, our film encourages people to think, and relate fragments of it to wider society, as is reflects the raw brutality and harsh truth that lies with drug addiction and living a life of poverty.

We collected quantitative feedback from an audience of forty people, who scored the storyline, originality, editing and music quality of our trailer out of 10 as shown in the table. From this we learnt that the editing was the most favoured part of the trailer, and the storyline was the least favoured. This was an inevitable conclusion as we decided to use a mixture of fast and slow paced shots shown in a variety of locations and times within the film to leave the audience feeling both distorted and slightly disturbed, rather than giving too much of the narrative away, spoiling the ending and leaving no room for temptation to go and see it at the cinema.

Another method we used to collect feedback from audience members was more qualitative, as we asked them straight out what their thoughts and feelings were of the trailer, if they would in fact go and see it and if there was any constructive criticism they could give us. This proved to be a highly successful method as we encountered a lot of honest opinions rather than just numerical feedback which isn’t as precise.

Overall, the majority of comments were positive such as “the music sets the tone really well”, “the production logo is impressive” and “the voiceover is so sincere, it made me empathise with Eve’s character”. Although, there was some constructive criticism, for example, “drug addiction is a very common theme” and “the voiceover was quite faint”, both of which could not be helped given the recording equipment we used for our low budget film and the fact we were recording in a school. Also, we knew that drug addiction was a common theme through our extensive research of film trailers, but decided to portray it in a far more truthful light, rather than glamorise and ‘sugar-coat’ it as most big Hollywood blockbuster films do. We also decided to use a drug that was not as well known as those used in larger budget films such as cocaine, cannabis and heroin.